Get to know your real brand.
Sometimes the best way forward is to pause, step back and reconnect with what you’ve built. To see it clearly and imagine where it could go, you may need to say “hello” all over again.
At hello collective, a strategic brand advisory, we guide you through that rediscovery. Together, we uncover what makes your brand meaningful, memorable and ready for what’s next.
We advise and guide
your brand.
hello is your strategic thought partner — our capabilities are:
- Brand insights
- Brand strategies
- Positioning and message strategies
- Strategic creative briefs
- Strategic advising on go-to market plans
- Board advising
This role might take different forms for different clients. I can engage as a strategic advisor, board member, consultant or connector to partners within the hello collective network.
A brand is way more than just a name or a logo. It is the entire conversation your brand has and needs to uphold with your audience. And it starts with “hello”.
founder
For the past 30+ years, Mary Kemp Murray has been a strategic leader, thought partner and brand strategist, collaborating with big, established brands to startups and nonprofit organizations at various agencies. For 24 years, she led and grew Ideas that Kick, the agency she co-founded in 2001 and sold in 2025.
Mary has now founded hello collective to be a strategic advisor, board member and change agent helping to elevate brands, community organizations and teams.
brand experience
- Becton Dickinson (BD)
- Cargill
- Deckers Brands
- DecoPac bakery supplies
- eyebobs
- Johnson & Johnson (J&J)
- King’s Hawaiian
- Land O’Lakes
- LonoLife bone broth
- Malt-O-Meal (Post Foods)
- Next Level pet food
- O2 Concepts
- Pace labs
- PepsiCo
- SPR solutions for pain
- Target
- Triple Crown Nutrition
- ++++ many more
reach out and connect with Mary
to start your brand strategy conversation: